Hello and welcome to our project 'Children's rights to privacy in the era of Big Data' 


One in three internet users in the world are children under the age of 18, and so we must recognise that the internet is no longer the preserve of adults alone. The recent passing of the General Data Protection Regulation (GDPR) in the EU has stipulated that children require special protections in relation to their personal data collected by businesses, governments and information services online because they are less likely to be aware of the risks this presents to them the short or long term. 


The GDPR does not only impact European businesses, but all businesses globally which in the course of providing online products and information services to European customers collect personal information about their visitors and customers. 

Although the GDPR has prompted research in the UK into how children and parents perceive privacy in relation to the GDPR, little research has been carried out in the New Zealand context. 

As New Zealand is currently revising its Privacy Laws in order to follow the regulatory approach put forward by the GDPR, it is important to examine how New Zealanders, and in particular parents and children, will manage privacy risks. The response by New Zealand businesses and Government will be equally important. 

Social Research NZ is a division of Keen Initiatives Limited.